KNOOPS
Our strategic investment in expertly crafted chocolate drinks. A premium brand that transforms the simple pleasure of hot chocolate into an artisanal experience.
Knoxed Capital Invests in Knoops' International Expansion
Knoxed Capital Limited is pleased to announce our investment in Knoops, a rapidly expanding premium chocolate café brand headquartered in the UK. Since its founding in 2013, Knoops has built a strong foundation with over 20 locations across the UK, offering high-end chocolate drinks, curated coffee selections, and seasonal treats. Its unique "Knoopology" system — allowing customers to tailor drinks by chocolate percentage, milk type, and flavour pairings — has set it apart in the premium beverage sector.
Knoops is now leveraging its UK success to expand globally. The brand entered the Middle East in 2024 with a flagship store in Dubai and has since launched a second store in Abu Dhabi's Yas Mall, establishing a strong foothold in the UAE. In addition, Knoops has announced plans to enter the U.S. market in 2025, beginning with Utah, reflecting its ambition to become an internationally recognized leader in the specialty chocolate drinks segment.
For Knoxed Capital, this investment aligns with our strategy of backing scalable, differentiated consumer brands that combine strong market positioning with global growth potential. We are confident that Knoops' expansion will create lasting value and are proud to support its journey.